We craft the most important words for your business.
A Leader’s Best-Kept Secret.
Matterwords replaces freelancer overhead and expensive agencies for one flat subscription fee.
Brand Identity Is Everything
The 3 C’s to Holistic Brand Identity:
Culture
We write internal comms. Branding starts with culture. You read that right. Internal breathes life into external. Satisfied employees yield sustainable businesses. From internal memos to DEI strategy to core values, we help you craft or tweak the language defining your company culture.
Company
We write marketing copy. Branding is validated by repeat customers. With so much data and so many tools to leverage, anyone can write a subject line with better clickthrough rates. We take it a step further, using language that gets clicks and builds trust, keeping customers coming back.
Career
We coach you up. Branding requires ambassadors. You want to find, maintain, and grow your business. We want you to grow, too. We’ll strategize with you, brand your online presence, and guide you toward more authentic communications. When your story is tied to your business, everyone wins.
Why Us?
The Matterwords equation:
Persuasion + Authenticity = Loyalty.
Also known as the “PAL” framework, it guides everything we do and write at Matterwords. Our experience tells us that you can’t choose one or the other. To be myopic toward persuasion is selfish. To bear your righteous soul without grabbing attention is foolhardy. The right words can combine the two, kickstarting and sustaining the flywheel of ambassadorship.
Matterwords writers have deep, practical knowledge of the psychological and linguistic principles underpinning all business and culture communications. We have ample experience writing on behalf of the C-suite at multiple organizations. We deliver lightning-fast, high-quality work guaranteed to make your venture more valuable.
What You Get
*(When you sign up for a membership)
♾️ Endless Deliverables
It’s like you have a full-time communications department working for you…for a fraction of the cost.
🎯 Goal-Oriented
We are a branding agency with a hammer made of words, and your goals are the nails.
🫶🏽 DEI-Aware
Our background is extensive in the areas of Diversity, Equity, Inclusion and Belonging (DEIB). All product deliverables go through our “inclusion editing” process before finalizing.
🔎 SEO-Optimized
All language that will be made available to the open web will be validated for effectiveness using our in-house SEO expertise and tools.
🧠 Superior Language Expertise
We know what gets people to click, but more importantly, we know why they click. Our secret sauce is matching their why with yours.
🗓️ Monthly Strategy Calls
We’ll schedule a once-monthly call with you to review your direction and brand so we’re on the same page.
How It Works
Sign up for a membership. (1)
Pay monthly, quarterly, or annually.
Receive a Trello board. (2)
Your own private board that you can share with anyone. This will be the interface you and your team will use to make and track requests.
Make requests. (3)
Essentially any request you have for written or edited words, we’ll deliver on. Usually within 1-2 days of submitting a new request.
Get work delivered, quickly. (4)
When your work is ready, we’ll update Trello and invite you to a private Google Doc where you can provide feedback until you’re 100% satisfied.
You Need Words. We’ve Got ‘Em.
Blog and Newsletter
HR and People Ops
Values and DEI
Identity and Branding
Operations and Comms
Marketing and Selling
Don’t see something you’re looking for?
Chances are, we’ll write it. Get in touch with us.
Membership Levels
Monthly
$2,995/month (Most Popular)
Includes:
+Unlimited requests
+Unlimited brands
+Unlimited users
+Pause or cancel anytime
Quarterly
$2,495/month (Save $500/m)
Includes:
+Unlimited requests
+Unlimited brands
+Unlimited users
+Pause or cancel anytime
Annual
$1,995/month (Save $1,000/m)
Includes:
+Unlimited requests
+Unlimited brands
+Unlimited users
+Pause or cancel anytime
FAQs
-
Regardless of whether you need an internal communications or copywriting specialist, you’ll pay a minimum of double our cost (more likely 3-5x), and you likely don’t have enough work to fill their days, wasting your money and their time.
-
There are plenty of competent AI tools available today, and for projects that don’t require the depth and creativity of a human expert (that AI can’t currently match), please save your money and go with the cheap, “good enough” tool!
-
No! Request away. Just note that requests will be worked on and delivered based on the order in which they’re submitted.
-
Usually 1-2 days. More complex requests can take longer.
-
Matterwords is a team of two — a husband and wife — who have a significant amount of experience between them, paired with classical writing training and technical language education.
-
We work in Google Docs, and once we are finished, we will share a private doc with you to refine and address feedback. After approved, we can work with you to download/upload the content to the place you need it.
-
You will receive a Trello board when you sign up for a membership. All requests will be made and managed there. Feel free to share your Trello board as you wish.
-
We’ll work on it until you’re 100% satisfied.
-
Pausing is different from canceling because you keep your Trello board, and we can continue strategy calls until your membership duration runs out. When you resubscribe, we’ll pick up where we left off.
-
Due to the nature of the work, we do not offer refunds. We will, however, work on your requests until you are 100% satisfied.
-
Social posts are necessary, but not valuable in the same way many other singular pieces of writing are. The strategy matters more, and there are plenty of good other options out there for that.
-
We don’t write books and we don’t write proposals. If we did, we couldn’t serve as many clients as we want to.
We’ve Worked With
-
Matterwords built the tone and voice for an AI chatbot, as well as shaped the mission and values of a group therapy-style startup.
-
Where our CEO started his career. Matterwords has key experience talking to people working for mission and membership.
-
From advising on cultural matters to pure website copy, the Matterwords founders have worked for years in the peculiar and laws-rich world of government contracting.
-
We know the ins and outs of all that red tape (and how to convince people to pay for it).
Just Need to Chat?
Let’s.